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About Barrie J. AtkinAffiliations
ATKIN associates specializes in business planning, competitive positioning, market analysis and successful launching of new ventures. ATKIN Associates helps businesses and organizations be smarter marketers and make better strategic decisions in an uncertain economy.
During twelve years of consulting, Atkin Associates has served more than 100 clients in publishing, direct marketing, technology, healthcare and other fields.
Specialties
Marketable business plans that attract outside investors and internal capital.
An innovative planning process to identify and evaluate new business opportunities.
Use of competitive market research, pricing analysis and strategy tools to create successful positioning and competitive advantage.
Cutting edge market and trends analysis drawing on cross-media skills, insights and experience.
Innovative customer acquisition and renewal strategies across multiple channels.
Facilitation services that help define strategic direction.
A Consulting Model To Meet YOUR Needs
ATKIN Associates offers a flexible delivery model, ranging from one-time audits and short-term projects to ongoing consultative analysis and management support.
ATKIN Associates also offers full-scale project management to ensure that projects are well-defined and lead to concrete deliverables that create actionable and measurable value.
The company also offers interim management staffing to support and complement the skills of in-house staff.
About Barrie J. Atkin
The company is
headed by Barrie J. Atkin who brings over 20 years experience solving marketing
and strategy challenges in large and small organizations. Ms. Atkin has held
senior executive positions in direct and consumer marketing, business planning
and new business development. She worked at direct marketer and publisher
Rodale Press from 1982 to 1988. As Director of Corporate Planning, she helped
put into place a company-wide business planning process. During her tenure as
Publisher of Newsletters, the company received several Gold awards from the
Newsletter Association of America. She was also on the team that piloted
Mens' Health Magazine, and later, as a consultant, helped write the
roll-out business plan.
As Executive Director, Consumer Marketing at TV Guide Magazine, Barrie pioneered new methods to acquire and retain customers. She has also held senior positions at The Miami Herald and Behavioral Health Online.
Barrie first started marketing online in the late 1980s - and often combines traditional consumer and direct marketing with Internet and guerrilla marketing techniques.
Over her corporate and consulting careers, Barrie has personally written more than sixty business plans and has consulted to over 100 organizations.
Barrie holds a BA, cum laude, from Brown University, a MS Ed from the University of Pennsylvania and an MBA from the Harvard Business School.
At Harvard University, she was Publisher of the business school newspaper and was selected into the prestigious MPA intern program.
Prior to attending business school, Ms. Atkin worked in public health and education, where she developed an innovative curriculum that enhanced students' critical thinking skills.
Ms. Atkin is a frequent presenter at industry events.
Affiliations
The Enterprise Group [www.enterpriseconsultinggroup.com]
Quantum Media affiliate [www.quantummedia.net]
Former Advisor, Ben Franklin Technology Center, a public-private partnership focused on technology development and job growth
Former Advisor, Women's Sports Foundation
Volunteer, various non-profit organizations
Atkin Associates puts together customized teams
to meet your needs.
We draw from a wide range of experienced professionals
and skill sets.
How can we help you? Let's talk!