I invited Barrie to conduct a customized session on new product development for my managerial staff this past summer. She did an excellent job -- she knows her stuff."

Matthew Cahill, Senior Vice President, Lippincott Williams & Wilkins

When ESPN acquired the BASS magazines, we needed an experienced direct marketing and publishing consultant to evaluate and resolve some challenges left over from the previous owners. We selected Barrie Atkin, president of Atkin Associates. Her knowledge of direct marketing and circulation was invaluable. She analyzed the situation and put into place plans and programs to fix the problems. And when we had some unexpected staff turnover, she put together a team of experienced professionals to get us back on track. Barrie served as Interim Circulation Director, overseeing budgets, audits, creative programs, direct mail and testing. She also helped us hire an outstanding permanent Circulation Director. And her communication skills and collaborative approach increased the circulation knowledge and confidence of the entire company."

Dean Kessel, Vice President & General Manager, BASS

I hired Barrie to help write a business plan to fund a new initiative within a fairly large company. This initiative had to compete with other worthy ones for limited available funding. Barrie did the market research, competitive intellgence, and market valuation pieces, which were key to our successful pitch for funding. This was a one year project, and during its course I came to enjoy working with Barrie, look forward to her visits and our trips together, and expect a little more than I expected with each deliverable. If you are trying to develop a business plan and run a company simultaneously, let Barrie give you a hand with the business plan."

Scott Overholt, Former Director, Rodale Health Promotions
currently Account Director, Harte-Hanks Direct

I attended one of Barrie's Folio Show presentations and was so impressed that I hired her as a consultant. I've continued to use her over the years for numerous consulting projects. She is one of the very best.

Barrie consistently delivers strategic, analytic and creative insights -- plus actionable recommendations tailored to each organization's culture and goals. Her facilitation of our planning process generated significant new ideas and helped us prioritize our future directions."

Jan Liss, Executive Director, Project Pericles, and former Vice President, Consumers Union

Barrie is a great resource in many areas of direct marketing. She is particularly strong in Membership marketing where she has helped BASS develop and implement a customer research program to evaluate member benefits. As a result of her work, we expect to be able to increase membership value and profitability. We rely on Atkin Associates as a resource regarding trends and best practices in publishing and direct marketing."

Hank Brown, Director Consumer Marketing and Fulfillment,
BASS/ ESPN Outdoors

Dynamic, engaging, enlightening! Barrie Atkin led a disparate group of business professionals at a seminar we held for our corporate customers, easily adapting her message and delivery to this diverse audience. From hair salon owners and general contractors to representatives of NEXTEL and other large companies, everyone came away with a wealth of practical ideas. Whether it's a broad-brush approach to energizing your business or honing in on a particular business challenge, Barrie's approach is right on target. We're already making plans to bring her back and utilize her talents within our organization!"

Curtis Rodman
General Manager / Partner
Rodman Ford, Lincoln Mercury Foxboro MA

Working with Barrie on my business plan helped me develop a successful short-term plan plus see new long-term strategic options that increased my company's profitability."

Michael A. Goldstein, President, Magazine-of-the-Month

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